Evaluation 5

•    How did you attract/address your audience?

I attracted my audience by making a twitter page (@TheLHallMedia) as it is more than likely more young people would find my promotions whilst surfing twitter, than say on a cardboard cut-out in the opera. Additionally, I advertised the movie on the side of a bus, because more people see busses than use social media. It also stands out more, and it may appeal to a wider demographic than originally intended. The reason I believe to be the side of busses to be preferable to the front or back, is that generally, people looking at the front or the back of the bus will be looking at the number on it, whereas on the side it's big and screams out to pedestrians and drivers near it.

Placing a small advert for a movie on the back of the Queens of the Stone Age concert programme or posters also helped the cause - fans of them will naturally draw an interest to the film. This is why I chose Queens of the Stone Age above scoring the music myself - advertising becomes easier, almost imperative if there is a big name involved in the film.